Category Archives: Coca-Cola Research

Image: Tielmann Here’s the latest from Adrian who is carrying out research into Coca-Cola’s distribution networks in Ethiopia and Tanzania. Previous stories are here. OK, I confess, after just a week or so in ‘Dar’, I’m looking forward to being … Continue reading →

I’ve just found this fantastic set of photos by tielmann on Flickr with images of Coca-Cola’s ‘Manual Distribution’ from around the world. Meanwhile, here’s the latest note from Adrian Bristow, who’s now working with Coca-Cola in Tanzania, where he’s collecting … Continue reading →

This message comes to us from Adrian in Addis Ababa, where he recently spent a day meeting some of the independent local distributors working on the Manual Distribution Centre (MDC) model that Coca-Cola has promoted. Although their main focus for … Continue reading →

Last week, we heard from Adrian Ristow, an independent contractor now working with Coca-cola in Africa, doing some on-the-ground research into what makes local distribution models work. He’s now going to look at whether there is mileage in our idea … Continue reading →

The research into Coca-Cola’s distribution network in Ethopia and Tanzania, first mentioned here, is now underway and Adrian is the man on the ground. Despite the inevitable connectivity issues that we will face, Adrian has undertaken to keep a dialogue … Continue reading →