Category Archives: Coca Cola Campaign

So, what is the intrepid Adrian up to?

Posted on July 11, 2008 by Simon Berry

Last week, we heard from Adrian Ristow, an independent contractor now working with Coca-cola in Africa, doing some on-the-ground research into what makes local distribution models work. He’s now going to look at whether there is mileage in our idea … Continue reading →

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One reason why WaterAid are reluctant to engage

Posted on July 9, 2008 by Simon Berry

There has been a lot of activity going on behind the scenes recently in our efforts to get an international NGO to engage with the Coca-Cola Campaign. As I have indicated on the Facebook Group this is going to be … Continue reading →

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Meet Adrian Ristow

Posted on July 6, 2008 by Simon Berry

The research into Coca-Cola’s distribution network in Ethopia and Tanzania, first mentioned here, is now underway and Adrian is the man on the ground. Despite the inevitable connectivity issues that we will face, Adrian has undertaken to keep a dialogue … Continue reading →

Posted in Coca Cola Campaign, Coca-Cola Research, Homepage | 1 Comment

Guerilla Report on Saturday Live

Posted on July 6, 2008 by Simon Berry

Just emailed ‘Saturday Live‘ suggesting that the Coca-Cola campaign be featured in their ‘Guerilla Report’ slot. Let’s see what happens.

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Summary of progress to date – Interview with David Wilcox

Posted on July 5, 2008 by Simon Berry

Here is a status report delivered through a 3 minute video interview with David Wilcox at socialreporter.com Simon Berry from David Wilcox on Vimeo.

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A video of the full interview with iPM

Posted on July 5, 2008 by Simon Berry

Many thanks are due to my friend David Wilcox for filming, editing and uploading the full interview with Jennifer Tracey of iPM. Here it is – cheers David: Simon Berry interviewed by BBC iPM from David Wilcox on Vimeo. The … Continue reading →

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Follow-up interview with iPM’s Jennifer Tracey

Posted on July 5, 2008 by Simon Berry

I was very grateful to have been invited to contribute to the inspiring 2gether08 event last Thursday. I attended with two hats on. In my current role as secondee to CLG, I’d gone there to check out my hunch that … Continue reading →

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Workshop presentation at 2gether08

Posted on July 3, 2008 by Simon Berry

This is the presentation given at the Coca-Cola campaign workshop at 2gether08 on 3 July 2008. | View | Upload your own Further information:    All of the Coca Cola campaign posts

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Notes of the first face to face with Salvatore Gabola

Posted on June 16, 2008 by Simon Berry

Here is a summary of the face to face meeting with Salvatore Gabola at Coca Cola’s European HQ in Brussels from 12-14:30 on 16/6/08 1 The unique and interesting elements of this campaign were highlighted again: it’s not about traditional … Continue reading →

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The first 26 days – progress to date

Posted on June 13, 2008 by Simon Berry

This photo was taken by Teseum – the original is here I thought an update on the progress of the Coca Cola campaign would be helpful. May 1988 – May 2008 (20 years = 7305 days) No progress at all! … Continue reading →

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