The Best of 2008

I have just learned that this blog has been listed by Business Week who want to identify 'the voice of innovation'. This is a great honour especially since most of my online activity hasn't taken place here.

So I thought I'd sum-up 2008 here to provide a link through to where the action really is!

Blog post of the year

17/2/08 – Calling Jack Thursdon
This post was a real-time experiment in social networking set-up to demonstrate how social networking works for the benefit of the sceptics. It worked better than I could have wished.

David and Goliath where David is armed with social media

From 6/5/08 – Using Coca-Cola's Distribution Muscle
This post was the start of the ColaLife campaign. This took a 20-year-old idea which had never achieved traction and applied the power of social networks to turn the head, engage and influence the behaviour of a global brand. The story got too big for this blog and now has its own blog here:
We can distribute Coca-Cola to all corners of the World and yet 1 in 5 children die before the age of 5 in developing countries, that's 4 a minute in Africa alone, 5,500 a day. They die from very simple causes like dehydration from diarrhoea. ColaLife wants to get Oral Rehydration Salts, and other social products, out to all the places you can buy a coke by putting them in Coke crates.
The progress made to the end 0f 2008 was nicely summarised in a BBC Interview broadcast on 27/12/08.

Soapbox post of the year

21/2/08 – Why I believe in Open Innovation
motivation for this post came from a social event where I introduced my
father to someone with power over me. This someone responded by saying
I was mad in my belief in open innovation. Embarrassing but also

Coolest use of a flip video

16/12/08 Why are you here? ColaLife face-to-face
This post appeared on the ColaLife blog for the benefit of all those who couldn't make the first ColaLife face-to-face meeting in London, UK. It was posted on the same night as the event itself. I gave my son a flip video and asked him to go around and ask people why they were there. This post includes nine mini videos hosted on YouTube . . . . click all the play buttons at once to get an idea of the atmosphere!

ruralnet|online co-design

10/1/08 Planning for the next generation ruralnet|online
Using open innovation principles we set about re-designing ruralnet|uk's online community, in the open and online. On 22/1/08 a new Drupal site was launched where the co-design process took place: The culmination of the process was summed up here: Pulling insights together.

Insight of the year #1

2/1/08 – Turning the telescope the other way around
Before Web 2.0, online portals and 'one-stop-shops' seemed like a good idea. Now they look like you've got all your eggs in one basket. Now you can (and should) have your content everywhere eg your images on Flickr, your video on YouTube and Vimeo as so on. Then your website becomes an aggregator of all your stuff not the only place people can find you. So your website becomes the end point, not the starting point, of your web presence. This means that many more people will find you through the different content channels you are using and it also means you can re-use and re-mix your content in different places for different audiences. A hat tip goes to my friend Julian of Georgia Wonder for opening my eyes to this.

Insight of the year #2

21/6/08 – Government should be the wholesaler not the retailer of information and services
This is not mine, it belongs to Stephen Dale but I reported it on the blog I kept while on secondment the British Government's Department of Communities and local Government. This post built on an earlier one which suggested that the Government's 'one stop shop' approach to online service delivery (aka Directgov) should be turned on its head – Directgov or Govdirect? Spot the difference (28/5/08).
I would like to see the BBC develop a similar strategy to reach the small percentage of people in the UK that never use BBC services.

An interesting year. Thanks to everyone who has supported me over the years and been happy for me to build on their ideas.

This entry was posted in Coca Cola Campaign, Homepage, Innovation, Online services, Technology. Bookmark the permalink.

One Response to The Best of 2008

  1. What a year, eh? Bet you didn’t see half of that coming :-)
    Thanks for sharing… and especially for pointing me to Stephen’s post (Insight #2).
    Here’s to even more impact in 2009!

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