Text of the Coca-Cola Newsletters

Coca-Cola Group Growth 1

Note: There is an error in this graph – there was no 2nd Newsletter. Ignore that label.

Here is the text of the newsletters sent.

17/7/08 – 6th Newsletter

Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children.

——————–
Subject: 6th Newsletter – Coca-Cola Rehydration Campaign


Dear All

Well it’s been another exciting couple of weeks: a slot on the BBC
World Service; interest from the makers of the Life Straw; an update
from Coca-Cola’s man in Tanzania, and over 3,350 supporters and
growing! Thank you all for your continued support to the campaign.

Here is a summary of progress since the 5th Newsletter update on 6 July.

Please forward this to anyone you think may be interested in joining the Facebook Group:
http://www.facebook.com/group.php?gid=18947780476

1. BBC World Service Interview
I went to Bush House last Sunday at 5:45am to be part of The World Today programme. You can listen to the interview here:
http://beamends.typepad.com/simons_blog/2008/07/bbc-world-servi.html

2. Ethiopia and Tanzania Research
The story of the frontline research into Coca-Cola’s distribution
network is slowly developing. Have you got any questions? Please
comment on the blog posts here:
http://beamends.typepad.com/simons_blog/cocacola_research/index.html

3. Are Life Straws part of the answer?
Through the Facebook Group contact has been made with
Vestergaard-Frandsen who manufacture the amazing ‘LifeStraw’ – a
personal water filter that you carry around your neck!
http://www.vestergaard-frandsen.com/

4. WaterAid Report
WaterAid released a report on 8 July to coincide with the G8 Summit
which highlighted the issues we are concerned about here. A key point
is that the most cost-effective activity that we can engage in is
awareness raising in the areas of hygiene and sanitation. This
highlights the importance of the educational aspects of what we are
trying to achieve. You can read more about it here:
http://beamends.typepad.com/simons_blog/2008/07/one-reason-why.html

5. Aims, objectives and activities of this group
A smaller sub-group has been set up using Google Groups to enable
discussions, file sharing etc. It is open to everyone to look at or
join. We’ve been discussing our aims and objectives with a view to
different people taking on different activities. You can join or view
here:
http://groups.google.com/group/colalife

Finally, please do forward this email to your friends and ask them,
please, to join the Facebook group (and invite their friends):
http://www.facebook.com/group.php?gid=18947780476

The continued growth of the group means people are taking notice and offering help: we continue to make amazing progress.

Onwards and upwards

Simon
——————–

To reply to this message, follow the link below:
http://www.facebook.com/n/?inbox/readmessage.php&t=1011416849584

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6/7/08 – 5th Newsletter

Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children.

——————–
Subject: 5th Newsletter – Coca-Cola Rehydration Campaign

Dear All

Thank you all for your continued support to the campaign. Here is a summary of progress since the 4th Newsletter update.

1. NGO Support
Contact has been made with WaterAid and Oxfam, however neither are yet
to agree to engage with the campaign. It is going to be a challenge to
get an international NGO on board. However, through the Facebook Group
we have contact with some very senior people in both the aforementioned
organisations and these links are being followed. In the meantime NGO
research continues.

2. BBC iPM Interview
The BBC’s iPM Team contacted me for a follow-up interview. A video of the interview can be seen here: http://beamends.typepad.com/simons_blog/2008/07/a-video-of-the.html

3. Ethiopia and Tanzania Research
The research in Ethiopia and Tanzania has started and we have contact
with the frontline. A regular blog on this has been started here.
Please comment with any questions/clarifications you have:
http://beamends.typepad.com/simons_blog/cocacola_research/index.html

4. 2gether08 Festival
I gave a presentation at the 2gether08 event and this can be viewed here:
http://beamends.typepad.com/simons _blog/2008/07/workshop-presen.html

5. ColaLife Google Group
We have set up a Google Group to enable email-based discussions between members who want this. You can join the group here:
http://groups.google.com/group/colalife?hl=en

6. Facebook – Kate Andrews
Kate Andrews has volunteered to help with the management of the Facebook Group. Thanks Kate.

Finally, please do forward this email to your friends and ask them, please, to join the Facebook group: http://www.facebook.com/group.php?gid=18947780476 The continued growth of the group means we continue to make amazing progress.

Onwards and upwards

Simon
——————–

To reply to this message, follow the link below:
http://www.facebook.com/n/?inbox/readmessage.php&t=1007589068484

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27/6/08 – 4th Newsletter

Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children.

——————–
Subject: Coca-Cola Group Update – 27/6/08

Dear Group Member

We are now nearly 2,500! Please consider forwarding this email to all your friends and ask them to join here: http://www.facebook.com/group.php?gid=18947780476.
Numbers are everything! Before this group formed we made no progress at
all. The list below shows what we have achieved in just 6 weeks. Quite
remarkable.

We now have Coca-Cola’s attention. We are now trying to engage with an
international NGO. The full story of the campaign is here: http://beamends.typepad.com/simons_blog/

5,500 children under 5 die every day in Africa. This initiative could
save thousands and thousands of children’s lives through collaboration
between the private, NGO and Government sectors. And now we are talking.

Our progress to date:
    * 18/5/08 facebook group formed
    * 21/5/08 interviewed by Eddie Mair for the iPM Programme
    * 23/5/08 written statement received from Coca-Cola – ‘willing to talk’
    * 24/5/08 Featured on iPM (Radio 4)
    * 24/5/08 Eve Graham (ex lead singer – The New Seekers) sang supporting lyrics to "I’d like to teach the world to sing"
    * 1/6/08 Campaign nominated for the New Media Awards
    * 5/6/08 Telephone conference with Coca Cola’s Global Head of Stakeholder Relations and UK counterpart
    * 16/6/08 Face to face meeting with Coca-Cola in Brussels
    * 23/6/08 Contact made with WaterAid
    * 27/6/08 Contact made with Oxfam
    * Membership includes a ‘frontline’ Rehydration Project in India
    * Members of the group have posted: 7 videos; 35 links; 9 photos
    * There have been 7 discussion threads started and 85 Wall Posts

Onwards and upwards

Simon
——————–

To reply to this message, follow the link below:
http://www.facebook.com/n/?inbox/readmessage.php&t=1015190778110

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29/5/08 – 3rd Newsletter

Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children.

——————–
Subject: Coca-Cola Group Update – 27/6/08

Dear Group Member

We are now nearly 2,500! Please consider forwarding this email to all your friends and ask them to join here: http://www.facebook.com/group.php?gid=18947780476.
Numbers are everything! Before this group formed we made no progress at
all. The list below shows what we have achieved in just 6 weeks. Quite
remarkable.

We now have Coca-Cola’s attention. We are now trying to engage with an
international NGO. The full story of the campaign is here: http://beamends.typepad.com/simons_blog/

5,500 children under 5 die every day in Africa. This initiative could
save thousands and thousands of children’s lives through collaboration
between the private, NGO and Government sectors. And now we are talking.

Our progress to date:
    * 18/5/08 facebook group formed
    * 21/5/08 interviewed by Eddie Mair for the iPM Programme
    * 23/5/08 written statement received from Coca-Cola – ‘willing to talk’
    * 24/5/08 Featured on iPM (Radio 4)
    * 24/5/08 Eve Graham (ex lead singer – The New Seekers) sang supporting lyrics to "I’d like to teach the world to sing"
    * 1/6/08 Campaign nominated for the New Media Awards
    * 5/6/08 Telephone conference with Coca Cola’s Global Head of Stakeholder Relations and UK counterpart
    * 16/6/08 Face to face meeting with Coca-Cola in Brussels
    * 23/6/08 Contact made with WaterAid
    * 27/6/08 Contact made with Oxfam
    * Membership includes a ‘frontline’ Rehydration Project in India
    * Members of the group have posted: 7 videos; 35 links; 9 photos
    * There have been 7 discussion threads started and 85 Wall Posts

Onwards and upwards

Simon
——————–

To reply to this message, follow the link below:
http://www.facebook.com/n/?inbox/readmessage.php&t=1015190778110

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There was no  2nd Newsletter!

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23/5/07 – 1st Newsletter

Simon Berry sent a message to the members of Let’s talk to Coca Cola about saving the World’s children.

——————–
Subject: 1st Newsletter – Day 5

Dear All

* 345 members/1,606 invited – but we need an extra effort to move into accelerated growth.
* We have the support of experts inc a frontline org in India.
* We are the top story on the BBC’s Radio 4 iPM programme on Saturday at 5pm.
* No one has said this is a flawed idea.
Please, please  continue spreadigng the word.
Thanks
Simon
PS: We also need celebrity support – any contacts anyone?
——————–

To reply to this message, follow the link below:
http://www.facebook.com/n/?inbox/readmessage.php&t=19193989866

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